TheDieline

Possibly the only time you ever contemplate a box of cereal is when there’s a really hard maze on the back, but TheDieline thinks about packaging all the time. From bottles to cans and boxes to bags, brand identification is as important to consumer marketing as Smuckers is to jam. See, you can’t get away from it! We bet that in two seconds you can think of about a dozen iconic packages, from Absolut vodka to Animal Crackers. The site blogs mostly about happenings in the food and beverage industry, but pretty much anything eye-catching on a retail shelf is fair game. We give credit to these marketing mavens. Anybody that can charge $8 for pomegranate juice in a eight ounce bubble bottle must be doing something right.